Limeade (now a WebMD company)

Marketing “employee experience”

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Corporate wellness. Real well-being and engagement.

Companies looking for corporate wellness solutions often have a compliance box to check. They want a simple biometric screening rewards program. When I was with Limeade in 2018, we targeted this mindset with a deeper message—if you go beyond the basics and show care for the social-emotional health of employees, giving them ways to grow, interact, and celebrate success, your entire corporate culture thrives.

Limeade ONE campaign

Every year, Limeade runs an anthem campaign—the distillation of the company’s purpose and value to our customers. In 2019, I ran point on the campaign’s messaging framework and advertising language. We took the brand’s priority messaging from a more complex, descriptive place (“encourage your employees to bring their whole selves to work”) to a simpler but no less emotional appeal: Make this their best job.

I love the line because every employee (from associates to the C-suite) knows that “best job” feeling. When your work is going well, where the company invests in culture—a place you see yourself staying for years. The mental leap for our audience is much quicker here, too, evoking everything from increased productivity to attracting and retaining great talent.