Williams Helde Marketing Communications

Philips Sonicare

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Advertising the premium electric toothbrush to busy dental professionals.

Early in my career, I got the incredible opportunity to work on the world’s best electric toothbrush brand. The countless emails, print materials, and concept pitches taught me so much about copywriting and brand marketing—lessons that are still with me today. My agency focused on the dental professional advertising business, marketing this best-in-class brand to dentists and hygienists. There was never a project where we didn’t walk the exciting line between originality, brand confidence, and business-focused messaging.

Sonicare For Kids Coloring Book

With the dual goals of helping dental professionals build their business and inspiring young patients, Sonicare came to WH with an exciting creative challenge: to make engaging in-office materials that double as Sonicare advertising. I led the project team with: