Sprout Social
Paid media, organic social & content strategy
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Inspiring engagements and conversions
Sprout Social is a social media management platform that powers strategic business decisions with insights that matter—providing everything from automated publishing to deep reporting and analytics capabilities. As a long-time freelance copywriter, I help the Sprout marketing team communicate product value and domain expertise with conversion-oriented emails, ads, and more.
Organic social promo videos
A sampling of recent videos I concepted and scripted.
Paid and organic social media content
I often support Sprout’s marketing events, thought leadership, and marketing asset distribution efforts with social ads, email sequences and timely social content. Below you’ll find a sampling of ads promoting cobranded webinars, product release events, plus marketing campaign content and organic social posts.
Creative projects
I often contribute concepts and copy for marketing campaign extensions. Below are examples from the 2025 Sprout Social Index project, which included a gift experience for industry leaders and influencers, as well as social content for launch. I led initial concepting on the gift concept and wrote copy for the full experience.
More samples coming soon!
Industry-customized software demo strategy
Knowing your brand needs extra help with social media management and easily seeing the value in a paid solution are two very different things. To address buyer hesitancy, I’m helping Sprout create customized content for industry-specific demos—in the form of mock company branding and on-trend social stories (posts for Sales experts to use on X, Facebook, Instagram (Reels + Threads), TikTok, and LinkedIn). Below are just a few examples of story expansions, which have been translated into posts within Sprout’s retail demo environment.
