T-Mobile Advertising Solutions
Advertising to the advertisers
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Anchored by a mobility data offering (app engagement behavior). Campaign management platform for planning, managing, and measuring advertising efforts. Media real estate you can’t get anywhere else. T-Mobile Advertising Solutions had a unique value prop but as a new entrant in the adtech space, they knew it would take a phased roll out to make the right impression in a crowded, risk-averse space. As Copy ACD on the account, I contributed to strategy and led copy development through an era of brand building.
Building a brand, piece by piece.
2023 brand campaign
Finalized campaign language
Brand campaign manifesto
Finalized campaign language
Alternate campaign language
Marketing asset promos
Brand identity development
Launched in 2020 under the banner of T-Mobile, T-Mobile Advertising Solutions knew it had a compelling data offering, but also that they needed to move quickly. That meant launching without a fully realized brand identity.
With Cannes activations and ad-hoc product and thought leadership content creation under our belt, I led the copywriting team to define our purpose (communicating the unique value T-Ads offers digital advertisers) and write clear, compelling brand language.
